2022
project
Product of:Wu Chien-Hsing
台 灣 味
Tai Wan Wei
Taiwan is the origin of both Taiwan Beer and myself, as a Taiwan born artist. Taiwan has been heavily influenced by Dutch, Japanese, and Chinese cultures throughout history. These influences have a lasting impact on the way common commodities like Taiwan Beer are made today. I feel like there is a strong connection between the Taipei, where I currently reside, and New York, where I have been residing temporarily for an artist residency. This connection lies largely in the way multiculturalism appears in everyday life. For this reason, I hope to realize my project with influences from these two cities, using my own recipe for Taiwan Beer as a way to push forward questions of multiculturalism and serve as a bridge to introduce myself and my background to residents of New York.
身為台灣藝術家，台灣啤酒是我的家鄉的起源。台灣再歷史上深受荷蘭、日本、中國文化的影響。這些不同文化至今仍然影響著台灣的生活，同時影響著台灣啤酒的製程（當地產物）。台灣台北和紐約有著深厚的文化連結，這種連結主要在於日常生活中，不同種族多元文化的融合。因此我希望透過以我自己的台灣人身份，在這兩個城市實現我的啤酒計畫，釀造啤酒且推廣多元文化的包容面向，以我台灣人的身份和背景在紐約向大家介紹台灣。
Sponsor: In cooperation with us, we will put the sponsor's manufacturer on the beer label, and the sponsor's logo in the red part. The minimum quantity is 100 bottles and the fee is US1,000.
贊助單位：與我們合作，我們將資助者的廠商放入啤酒標籤，紅色部分放置贊助商logo，預計以100瓶為單位，創作費1000美元。
Working with artists to brew is not only to bring one‘s own brand into arts but also to make the exhibition another form of arts performance. It will attract the attention and satisfy the taste buds of the audience at the same time while marketing its own brand and culture everywhere.
與藝術家合作釀造，不僅是將自身品牌帶入藝術領域，同時讓展覽可以成為另一種交換的行為藝術。可吸引觀眾目光，同時可以滿足觀眾的味蕾，也將自身的品牌及文化行銷各地。
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